More of an Article this one.....
The definition of a joke is; 1 a statement made or short story told in order to cause amusement. 2 a trick played for fun. 3 informal a ridiculously inadequate or inappropriate thing.....
Jokes are funny otherwise they wouldn’t be a joke yes?, so the more people who laugh at a joke the more universal the theme. But what happens if you don’t get it, or find it unfunny – are you out on a limb?. The dodo of the audience?.
Are you expressing the belief that it is not funny because it resonates with something you recognise as personal or are connected to in some way?. Is a joke only funny if you relate to it with something you recognise as personal or are connected to in some way?. Or is it funny because your fears are being confronted in a thought provoking way – enough to make you laugh. Or is it funny because your fears are being distilled and clarified. Or because your thoughts are being made into a smaller more manageable sound bite that can then highlight something you don’t like or alternatively agree with.
I think it may be a whole combination of these - a joke has many sides – but two main ones – the laugh and the other one is usually the butt. It’s a Human thing.
Aside from the evolution of humour and other creative areas– what with things going out of fashion, attitudes changing and stuff falling by the way side. What’s left is certainly mashed up and built on.
But when is a joke not a joke, when is it just dissing or plain rude? When does it cross that line? And when do the other lines of creative nuance get crossed; when is art, art - and when is it not?... music anyone?.
For example comedians work hard on the small venue circuits and fringe festivals testing there style of humour, some become very popular for a number of reasons but their humour is the thing that resonates with the crowd and proves or provokes a popular drift of thought. And I suppose like anything creative if you find a formula that works it is also tempting to stick with it and keep adding to it.
So when a formula gets overtaken by change the model becomes outdated and in turn returns to the fringe – in its faded glory - a safe haven to reinvent or fade completely.
This is a fairly simplistic version of creative process, and there are lots of different contributing factors which help keep certain genres in the lime light.
Patronage is one - from whatever source - it is usually because there is a political or astute business decision overriding. Look at the TV and media models in the US and here in the UK – Fox, Sky et al. Regardless of politics their bottom line is the business model of audience ratings which is then tinged or tainted - whichever your view - with a bent toward political beliefs. Traditional broadsheet/tabloid press mirror that pretty effectively (no, I'm not getting into the multinational squeeze-hold on things, although there are many facet’s that border onto this).
Where I believe the line between a joke becoming rude is crossed comes from somewhere else entirely.
Competition and the current enthusiasm for competition in creativity. Competition, yes it’s in our nature – look at sport – even done on some levels, for the pure enjoyment, the thrill of winning, never mind the money. No the competition I am talking about is one step removed from patronage – it is laid bare from patronage and is beholden straight to ‘the customer’ - nothing new there? . Hear me out....this is more than straight reasoning on art for art’s sake or money for money’s sake. This is the subtle, but I believe crucial difference between being creative and being exploited as a commodity or ‘strip mined’.
The difference between having a patron whose ideas you may or may not agree with, the freedom to jump ship or holing up in the metaphorical garret, all of which offer choice. And the ’coal face’ whim’s of being directly customer led.
In short as un democratic as it gets.
The patronage issue has always been down to moneyed people in positions of power, ‘letting’ a creative piece be made. A crude example of this is the historical ‘court jester’ – only telling jokes that would please the ‘master and court’ – paid to please but providing a service that the patron couldn’t do himself.
Now we have examples of a newish type of ‘master’ or patronage one of free competition – sounds nice – all the right words. Except I am beginning to think this is not as democratic as it sounds.
Examples of this free competition can be seen in lots of different areas of creativity; art and design for one, comedy another. This strategy has been around for ages as a way of getting the best ‘quote’ in most consumer led industries and also in the more directly related creative industries like architecture for example, where bids are made for projects. And it’s true - bids for art commissions, design and comedy also exist in the established structure of doing things.
No this kind of competition is more akin to the Roman form of ‘entertainment- barbarism’ and unfortunately it seems to becoming very prevalent in the creative environment. I say unfortunately because unlike other consumer led markets I believe creativity is not essentially consumer led.
I mentioned the coal face – and the coal face is where stuff happens – it can be the place where people cut their teeth - or can stay for the rest of their lives. But when the ‘buffer’ of an employer, patron, arts council, or government say, are removed from the equation there is then a direct link between what the customer thinks he wants and what can be given.
The notion that people are exploited for targets and monetary gain is nothing new, and that is another area which definitely borders on this issue. But to give an analogy in the creative arena this free competition is probably best summed up like this; the ‘goods’ produced are made in advance and put on the shelves, so far so usual. Then they are surveyed by the customer the same as in a supermarket - he then chooses the best on offer or what he identifies with – basically what suits him. Customer led production.
The Internet creative 'supermarket' is a classic example; how many times have you heard some creative professional berating the abysmal standards of wanna-be’s and the reverse idea of freedom ‘to do’ without the middle man or gatekeeper. These are valid points, but the type of ‘freedom’ I am talking about is a style of creating where the customer actually says what they want from the beginning, a brief. The Internet's wonderful ability to level the playing field can only bring benefits as more creative thought reaches its audience. Whatever the medium though, is a trend to have the customer believe they are ‘interacting’ with the artist, whereas actually they have more of a say in the outcome than the ‘nearly employed with a carrot or prize dangling in front’ designer, The customer in fact ends up designing his own piece. Which in creative ‘professionalism’ or even wanna be terms falls short of the creative mark because the customer is moulding it personally.
Essentially creative thought processes are usually more ‘productive’ if the brief is not totally dictated by the customer ie; a certain amount of freedom to be creative. So areas of competitiveness such as the stand up comic circuits for example, on the holiday destinations all over the med, where comedians work hard to ’produce the goods’ that play to a whimsical, transient, and essentially didactic crowd. To the 'supermarket shelves' of designers of all hues, setting up their stall only to be as good as their last sale, if indeed they make one.
Boo Hoo I hear you say - that’s life – yes, it could be called honing a skill and good practice in that way – except this is creativity at its most difficult; constrained if not castrated.
The un funny twist of the ’goods upfront before we buy it’ model is, I believe that the ready-made goods have to be chucked, the jokes ditched - but the goods that make the sale are ‘god’, the jokes that keep the punters in the room are top banana. The whim of the customer is key. Not the ‘relatively’ free creative thought. The rapport is one sided and of course, crucially, someone else will always step in and win the competition.
The Joke is a given – the customer had already thought it.